My journey in professional writing started at the age of 17, when I was selected to write the official blog for 'Israeli Idol,' the local rendition of 'American Idol.' At age 21, Following my service in the military, I became a reporter at Yediot Aharonot, Israel's largest media outlet. As head writer for a local print edition, I provided comprehensive media coverage on topics as diverse as the Israeli-Palestinian conflict, crime, and societal issues, all under strict deadlines.
An overseas backpacking trip to China altered the trajectory of my life, leading me to pursue a dual BA in China Studies and Communications at the Hebrew University in 2011. During my time at the academy, I established TravelChina.co.il, now Israel's leading content platform dedicated to all things China. The website covers an array of topics, from tourism and culture to China's history and contemporary society. It serves as a comprehensive resource catering to solo travelers, groups, and businesses seeking deeper insights into modern China. It also lead me to relocate to Shanghai in 2015.
From 2019 onwards, I've been working as a senior editor and social media manager for the German Chamber of Commerce in China. Within this role, I oversee the Ticker, a quarterly business magazine boasting a readership exceeding 30,000. Our cover stories, business columns, and industry reports provide top-tier editorial coverage of the latest economic and technological trends in China.
In recent years, I've served as a China mentor for startups within H-Farm's Marco Polo program in Italy and The Circle: Founders Club in India. I regularly deliver lectures on topics such as Chinese women, culture and technology, female leadership, entrepreneurship, and more.